Class 1

Class 1

Class 1 Objectives: Getting to know you, new vocab related to advertising, using this new vocab in a presentation


Vocab: Advertising vocab match-up

Watch these adverts:

John Smith: http://www.youtube.com/watch?v=eG4OaZetqyg

Dyson: http://www.youtube.com/watch?v=CatkHM4MRrA

What product are they trying to sell?
What tactics are used in each one?
Who is the target audience?
What 'atmosphere' are they trying to create in the advert?
Is there a jingle?
Is the logo / slogan visible?
How effective do you think the adverts are?

Giving presentations

- What expressions do you use when giving presentations?

- Give some examples for:
 introducing a new idea / changing the topic / giving examples / concluding

Expressions:  Signposting in a speech

Speaking / Presenting: You are going to come up with a concept for an advertisement. 

You will have to think of:
A slogan
Form of advert (TV, radio, poster.. )
Target audience
Advert storyline

You will present your concept  as if to a boardroom of marketing executives

Homework: Reading: Advertising comprehension: False Advertising